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| How Tiny Houses Are Taking Over Social Media |
What once started as a seemingly unique trend in real estate and development has now become a social movement that isn't likely to be slowing down anytime soon.
Tiny House —they're everywhere!
Maybe you first heard about it from some show on HGTV or Netflix. But now, a tiny house is not just an exciting fad that adorns your television screen. You can easily wander into any neighborhood across the country today and find a tiny house tucked away among other traditional buildings.
Or maybe you've seen one of them stuck to a trailer, walking down the street as their owner seeks a more nomadic lifestyle. Or, perhaps you've found your way to #tinyhouse on social media, and now your feed is filled with influencers showing off their trendy tiny house.
The latter makes perfect sense, as tiny houses have become a social media craze. And maybe the tiny house that blew up your FYP has made you consider your own tiny house adventure and document it on social media.
If so, we have some tips to help you take advantage of this trend when you want to build the tiny house of your dreams. But first, let's take a closer look at why and how tiny houses became such a massive phenomenon.
Rise of the Tiny House
The tiny house movement isn't technically new. For years, people have been looking for ways to save money and live more sustainably, thanks to climate change. And honestly, even before climate change activism became widespread, people sought simpler ways of life.
However, with sustainability now so important and the cost of living continuing to skyrocket, a newer generation has put their proverbial foot down and are basically saying that enough is enough. Millennials — and now Gen Z too — are fed up with traditional lifestyles that lead to mass consumerism and the planet's destruction.
This newer generation still often wants the same things as previous generations, such as a home and starting a family, but they want to get them in ways that are better for the economy and the environment. Also, despite being among the most educated generations, millennials are burdened with more debt and lower wages, meaning they need more money to buy traditional houses.
And thus, the tiny home revolution began. Millennials were basically the first generation to make tiny houses a thing, and now, it's a movement that many are buying into.
How Tiny House Became a Social Media Trend
So how exactly did the tiny house movement explode on social media?
Social media users have been documenting their tiny house for years. But only recently has it become a craze partly because newer apps like TikTok have made content creation so profitable and partly because millennials and Gen Z are now the generations of consumers and social media's biggest users.
Both generations document almost everything they do on social media, including their passion for tiny houses. Millennials and Gen Z also seek more flexible lifestyles, such as living as digital nomads, meaning they are more likely to live in travel-friendly tiny house when they document these experiences on social media.
Make Your Own Attractive Tiny Home
Now is the perfect time to own a tiny house. Thanks to the buzz created by social media, custom tiny home builders and developers are popping up all over the place.
Before, building a tiny house and getting all the proper permits was challenging. But now that it has become commonplace, there are clearer rules and guidelines for how to build these houses and where you can place them and live in them.
So if you need help figuring out where to start, try doing a simple Google search for small home contractors and builders in your area. There's more than one business near where you live that specializes in building tiny houses.
Many of the tiny home builders popping up today offer prefab designs, so you can easily pick one and go. However, if you want to document your tiny house on social media, we recommend using a special design that is more trendy and unique.
If you want to go a niche route, the best way to get ideas is to browse social media and see what's trending and what other people are doing with their own tiny houses. You can create mood boards, even sketch some of your ideas, and then take them to a company specialising in custom tiny house construction.
Some popular trends right now, for example, include tiny houses built permanently on the ground rather than trailers, tiny houses with outdoor showers, porches, and patio spaces, and tiny house with luxury amenities—such as luxury kitchens and bathroom upgrades.
Marketing Your Tiny Home on Social Media
When it comes to making your tiny house go viral on social media, it's all about creative content marketing. These days, you can't just post old videos or photos and expect them to go viral. You have to wow users with the content you post to grab their attention and get them following, sharing, liking and reposting.
Start by studying what other people are doing and what seems popular. You also want to make sure you're honest and authentic—social media users can spot someone who is fake and gimmicky today from a mile away. So even if you want to jump on trends, staying true to yourself is also important.
Utilizing different types of content is also key. Don't just post the same thing over and over again. Use videos, static posts, live streams, and all kinds of imagery and graphics to make your posts stand out.
And if you don't use TikTok, you should. TikTok is now one of the most popular social media apps and is one of the best ways to market yourself and your tiny home. While TikTok is all about making videos, you can create different types of videos to keep users engaged and help your content go viral.
To get started, try creating short, snappy videos that don't require people to sit down and watch more than 30 seconds. Then, once you've got people's attention, you can start playing around with longer videos. TikTok users also love the before and after videos with tiny house content and longer videos showing the creation process over time.
Following, liking, and engaging with other users who post about their tiny houses will also get them to follow you back, which can help you get more attention and grow your following.
Wrapping Up
If you've been thinking about building your own tiny house, now is the time. With the tiny house movement exploding on social media, you can easily start documenting your experience and potentially making a lot of money from it as an influencer.
However, make sure you still build your own tiny house. Capitalizing on trends is profitable, but you still want to ensure you're creating a home that fits your needs and not just a public eye aesthetic.